Q: Can you talk about the near-term macro environment for Q3 and Q4, and how you view the setup for The Trade Desk next year? A: Jeff Green, CEO, highlighted that The Trade Desk is performing strongly, particularly in CTV, which is both the largest and fastest-growing channel. He noted that CMOs are under pressure to grow amidst uncertainty, which benefits The Trade Desk as brands seek data-driven solutions. Despite market tensions, the company is well-positioned with strong partnerships and innovations like Kokai and UID2.
Q: How is the regulatory pressure on Google affecting The Trade Desk's ability to win spend from brands? A: Jeff Green, CEO, stated that regardless of the DOJ trial outcome, The Trade Desk is positioned to win. He noted that Google has been deprioritizing its network business, which benefits The Trade Desk. Green emphasized that The Trade Desk has managed to succeed in an unfair market and expects to continue doing well as Google is forced to play more fairly.
Q: Can you discuss the impact of initiatives like OpenPath on The Trade Desk's value with partners over the next several years? A: Jeff Green, CEO, explained that OpenPath is significant for providing transparency in the supply chain, allowing publishers to understand what The Trade Desk is willing to pay for impressions. This initiative aims to create a more efficient supply chain, competing with walled gardens by leveraging the premium content of the open Internet.
Q: What are the key drivers for sustaining healthy growth in CTV over the next two to five years? A: Jeff Green, CEO, identified several drivers, including the shift from walled gardens to open auctions for premium content, international expansion, and the adoption of UID2 as the currency of CTV. He emphasized the importance of partnerships and the need for content owners to provide more metadata to help buyers value inventory properly.
Q: How does The Trade Desk's growth compare to other SSPs and DSPs, and is there a risk of limiting growth by taking too much market share? A: Jeff Green, CEO, noted that The Trade Desk represents just over 1% of the $1 trillion advertising ecosystem, indicating significant growth potential. He emphasized the importance of adding more value than extracted and creating an efficient supply chain to continue capturing market share without cannibalizing the market.
For the complete transcript of the earnings call, please refer to the full earnings call transcript.