Informed Pulse

NJ health insurance marketplace hits record enrollment

By Matthew Fazelpoor

NJ health insurance marketplace hits record enrollment

The New Jersey Department of Banking and Insurance (DOBI) announced Dec. 19 that a record nearly 450,000 residents signed up for a 2025 health insurance plan through Get Covered New Jersey, the state's health insurance marketplace.

That marks a dramatic jump over the first five weeks of Open Enrollment, versus the same time period last year. In 2024, 448,809 individuals selected plans, compared with 330,901 in 2023.

After starting Nov. 1, open enrollment ends Jan. 31, 2025. Health plans offered through GetCovered.NJ.gov cover preventive services, emergency services, prescription drugs, prenatal and pediatric care, and more. Nobody can be denied coverage because of a pre-existing condition.

Key figures and information DOBI released include:

"Since New Jersey launched its marketplace four years ago, the number of people seeking coverage has expanded, which continues to demonstrate the real need for quality, affordable health coverage for residents and their families," said DOBI Commissioner Justin Zimmerman. "The levels of financial assistance available have enabled many residents in need of coverage to enroll at a low cost. Enrollment levels demonstrate that Get Covered New Jersey is a trusted resource for comprehensive health plans and the program remains a valuable and needed avenue to obtain affordable health insurance."

DOBI has expanded its enrollment outreach with Navigator partners. Located in communities across the state, that also includes hosting pop-up events in nine malls throughout New Jersey at the end of this month.

"We know the holiday season is a busy time for our residents - but it is important to remember that open enrollment is the only time of year to enroll," said Zimmerman. "If you need health insurance, don't wait, check out your options at Get Covered New Jersey today."

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